Privacy Policy

Welcome to italianpiada.click (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place orders, or otherwise interact with our food services. Please read this policy carefully. By using our Website or services, you agree to the practices described herein.

We are committed to protecting your privacy and handling your personal data with transparency and integrity. This Privacy Policy applies to all users of italianpiada.click located in or accessing our services from the United States, and we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable U.S. consumer protection regulations.

1. About Us

This Website is operated by the business operating under the brand name Piada, an Italian-inspired food business based in the United States. For any questions or concerns regarding this Privacy Policy or our data practices, you may contact us using the information below:

2. Information We Collect

We collect several categories of information in connection with your use of our Website and food services. The categories and specific types of data we may collect are described below.

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect personal information that can identify you directly or indirectly. This includes, but is not limited to:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Date of birth (for age verification purposes)
• Username and password (for account creation)
• Payment information (credit/debit card numbers, billing details — processed securely through third-party payment processors)
• Order history and food preferences
• Special dietary requirements or food allergies (only when voluntarily provided by you)

2.2 Usage and Behavioral Data

When you visit and interact with our Website, we automatically collect certain information about how you use our platform. This data helps us improve our services and optimize your experience. This includes:

• Pages visited and content viewed
• Clickstream data and navigation paths
• Time and duration of your visits
• Search queries performed on our Website
• Links clicked and buttons interacted with
• Items added to or removed from your cart
• Orders browsed, started, or completed
• Referral source (how you arrived at our Website)

2.3 Device and Technical Information

We automatically collect technical information about the device and browser you use to access our Website. This includes:

• IP address
• Browser type and version
• Operating system and device type (mobile, desktop, tablet)
• Screen resolution
• Internet service provider (ISP)
• Device identifiers (such as mobile device ID)
• Geographic location data (city/region level, derived from IP address)
• Language preferences
• Time zone settings

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, local storage, and similar tracking technologies to enhance your experience on our Website. Cookies are small text files placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted). For more detailed information, please refer to Section 9 of this Privacy Policy (Cookie Usage).

2.5 Communications Data

When you contact us via email, our contact form, or any other communication channel, we collect the content of your message, your contact details, and any attachments or information you choose to share with us. We retain records of communications for customer service and quality assurance purposes.

2.6 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you connect your account or interact with our social media pages)
• Payment processors and financial institutions
• Delivery and logistics partners
• Marketing and advertising partners
• Analytics service providers
• Publicly available databases

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. We process your data based on your consent, the performance of a contract, compliance with legal obligations, and our legitimate business interests.

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders
• To manage your account and maintain accurate records
• To communicate order confirmations, updates, and delivery notifications
• To coordinate with delivery partners and logistics services
• To process payments and refunds
• To provide customer support and resolve disputes
• To manage loyalty programs or reward points (if applicable)

3.2 Website Improvement and Analytics

• To analyze Website traffic and usage patterns
• To improve the functionality, design, and content of our Website
• To conduct A/B testing and user experience research
• To identify and fix technical issues, bugs, or errors
• To understand which menu items, promotions, or features are most popular
• To develop new features and services based on user behavior

3.3 Marketing and Promotional Communications

• To send you promotional emails, newsletters, and special offers (with your consent)
• To inform you about new menu items, seasonal specials, and events
• To deliver targeted advertising based on your preferences and behavior
• To conduct surveys and gather feedback about our products and services
• To manage promotional campaigns and contest entries

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Legal Compliance and Safety

• To comply with applicable federal, state, and local laws and regulations
• To respond to lawful requests from law enforcement or regulatory authorities
• To enforce our Terms of Service and other legal agreements
• To protect the rights, property, and safety of our business, employees, and users
• To prevent fraud, unauthorized access, and other illegal activities
• To verify your age and identity where required

3.5 Personalization

• To remember your food preferences and past orders
• To provide personalized menu recommendations
• To customize the content and layout of our Website for your experience
• To offer location-based services and promotions relevant to your area

4. Sharing Your Information with Third Parties

We do not sell your personal information in the traditional sense. However, we may share your data with trusted third parties under specific, limited circumstances as described below. Any sharing of your data is governed by appropriate data protection agreements and privacy safeguards.

4.1 Service Providers and Vendors

We work with a range of third-party service providers who assist us in operating our Website and delivering our food services. These providers are authorized to use your personal information only as necessary to perform services on our behalf and are bound by confidentiality obligations. Service provider categories include:

• Payment processors (e.g., Stripe, PayPal, Square) — to securely process transactions
• Delivery and logistics partners — to fulfill food orders and coordinate deliveries
• Email and SMS marketing platforms — to send promotional communications
• Cloud hosting and infrastructure providers — to host our Website and store data
• Analytics providers (e.g., Google Analytics) — to analyze Website usage
• Customer support tools — to manage inquiries and support tickets
• Fraud prevention and security services — to protect our platform

4.2 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor business. We will notify you via email or a prominent notice on our Website before your data becomes subject to a different privacy policy.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or government request
• Protect and defend the legal rights or property of our business
• Prevent or investigate possible wrongdoing, fraud, or illegal activity
• Protect the personal safety of our users, employees, or the public
• Comply with applicable food safety regulations and health authority requirements

4.4 With Your Consent

We may share your information with third parties not described above when we have obtained your explicit consent to do so. You may withdraw your consent at any time by contacting us.

4.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for business intelligence, marketing, research, or other purposes. This type of data sharing does not constitute a sale of personal information.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

5.1 Security Measures We Implement

• SSL/TLS Encryption: All data transmitted between your browser and our Website is encrypted using industry-standard Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Payment Security: We do not store full credit card numbers on our servers. All payment data is processed through PCI-DSS compliant payment processors.
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions. We enforce role-based access controls and require strong authentication.
• Data Minimization: We collect only the data that is necessary for the purposes described in this Privacy Policy and do not retain it longer than necessary.
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans to identify and address potential weaknesses in our systems.
• Employee Training: Our staff members receive training on data privacy and security best practices.
• Incident Response: We maintain a data breach response plan and will notify affected users and relevant authorities in accordance with applicable law in the event of a security breach.

6. Your Privacy Rights

Depending on your location within the United States, you may have specific rights regarding your personal information. We are committed to honoring these rights and making it easy for you to exercise them.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA, as amended by the CPRA:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the purposes for which we use it, and the third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as where we are required to retain the data by law).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information (such as precise geolocation, health information, or financial data) to specific permitted purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. You will not receive a different quality of service or different pricing as a result of exercising your rights.
• Right to Data Portability: You may request a copy of your personal information in a portable, readily usable format.

6.2 General Privacy Rights (All U.S. Users)

Regardless of your state of residence, you may have the following rights:

• Right of Access: Request access to the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Deletion: Request that we delete your personal information where there is no legitimate reason for us to continue processing it.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: Opt out of receiving promotional and marketing communications at any time.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: italianpiada.click (via our contact form)

We will verify your identity before processing your request to ensure we do not disclose or alter information belonging to someone else. We will respond to verified requests within 45 days as required under the CCPA, with the possibility of a 45-day extension where reasonably necessary. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

7. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods vary depending on the type of data and the purpose for which it is used.

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information in accordance with our data disposal procedures.

8. Children's Privacy

We do not knowingly collect, solicit, or process personal information from individuals under the age of 18. Our Website is not directed at children, and we do not market our services to minors.

If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent. As our services are intended for adults only, we apply the higher age threshold of 18 to ensure the safety and privacy of minors.

If we discover that we have inadvertently collected personal information from a child under 18, we will delete that information as quickly as practicable. We reserve the right to terminate any account that we reasonably believe is operated by or on behalf of a minor.

9. Cookie Usage

We use cookies and similar tracking technologies on our Website to enhance your browsing experience, analyze traffic, personalize content, and deliver targeted advertising. By continuing to use our Website, you consent to the use of cookies in accordance with this section and our full Cookie Policy.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the Website to function properly. These enable core features such as page navigation, account login, and shopping cart functionality. These cookies cannot be disabled.
• Analytical/Performance Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage data. We use tools such as Google Analytics for this purpose.
• Functional Cookies: Allow the Website to remember your preferences, such as your preferred language, location, and past orders, to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to track your browsing habits across websites and deliver relevant advertisements. These may be set by us or by third-party advertising partners.
• Social Media Cookies: Set by social media platforms (such as Facebook, Instagram, or Twitter) when you interact with embedded content or sharing buttons on our Website.

9.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. Please note that disabling certain cookies may affect the functionality of our Website and your ability to place orders or access certain features. For more detailed information about how we use cookies and how to manage your preferences, please refer to our full Cookie Policy available on our Website.

To opt out of Google Analytics tracking, you may use the Google Analytics Opt-Out Browser Add-on.

10. International Data Transfers

Our Website is operated in the United States and our primary data processing activities take place within the United States. However, some of our third-party service providers and partners may be located in, or may transfer data to, countries outside of the United States.

When your personal information is transferred internationally, we take appropriate steps to ensure that it receives an adequate level of protection in accordance with applicable U.S. privacy laws and industry best practices. These steps may include:

• Ensuring that our third-party service providers are bound by contractual obligations to protect your personal data
• Implementing standard contractual clauses or other legally recognized data transfer mechanisms
• Only engaging service providers that maintain appropriate security certifications and privacy compliance programs
• Conducting due diligence on the data protection practices of international vendors and partners

If you are located outside the United States and choose to use our services, please be aware that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our Website, you consent to this transfer and processing.

If you have questions about international data transfers or the safeguards we use, please contact us at [email protected].

11. Third-Party Links and Services

Our Website may contain links to third-party websites, social media platforms, embedded content, or integrated services (such as delivery apps, payment gateways, or review platforms). These third parties have their own privacy policies, and we are not responsible for their data practices.

We encourage you to review the privacy policies of any third-party services you access through our Website before providing them with personal information. The inclusion of a link on our Website does not imply our endorsement of the linked site or its privacy practices.

Third-party services that may collect your data through our Website include, but are not limited to:

• Payment processors (e.g., Stripe, PayPal, Square)
• Delivery platforms and apps
• Social media platforms (e.g., Facebook, Instagram)
• Web analytics services (e.g., Google Analytics)
• Advertising networks and retargeting platforms

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. As a result, our Website does not currently respond to DNT signals. However, you can manage your preferences for cookies and tracking technologies through your browser settings and via our cookie management tools.

We will continue to monitor developments in DNT technology and applicable regulations and will update our practices accordingly.

13. Marketing and Promotional Communications

With your consent, we may send you marketing communications via email, SMS, or other channels to inform you about our products, services, special offers, promotions, and events related to our Italian-inspired food offerings. You have the right to opt out of receiving marketing communications at any time.

13.1 How to Opt Out

• Email Marketing: Click the "Unsubscribe" link at the bottom of any promotional email we send you.
• SMS Marketing: Reply "STOP" to any promotional text message from us.
• Email Request: Send an opt-out request to [email protected] with "Unsubscribe" in the subject line.
• Account Settings: Update your communication preferences in your account settings on our Website.

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account, or service updates. These communications are not subject to opt-out.

14. Your Rights Under the FTC Act and Consumer Protection Laws

In addition to state-level privacy rights, you are protected by federal consumer protection laws enforced by the Federal Trade Commission (FTC). The FTC Act prohibits unfair or deceptive practices in commerce, including those related to privacy and data security.

If you believe that we have engaged in unfair or deceptive privacy practices, you have the right to file a complaint with the FTC. Additionally, the FTC enforces specific rules related to:

• Deceptive advertising and marketing practices
• Spam and unsolicited commercial messages (CAN-SPAM Act)
• Data security failures that harm consumers
• Online tracking and behavioral advertising

We are committed to full compliance with all FTC regulations and respond promptly to any regulatory inquiries or consumer complaints.

15. How to File a Privacy Complaint

If you have concerns about how we handle your personal information and are not satisfied with our response, you have several avenues to file a complaint:

15.1 Contact Us Directly

We encourage you to first contact us directly so that we can attempt to resolve your concerns:

• Email: [email protected]
• Subject Line: Privacy Complaint

We will acknowledge receipt of your complaint within 5 business days and aim to resolve it within 30 days.

15.2 File a Complaint with the Federal Trade Commission (FTC)

If your complaint involves unfair or deceptive trade practices, you may file a complaint with the U.S. Federal Trade Commission:

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

15.3 File a Complaint with the California Attorney General (California Residents)

California residents who believe their CCPA/CPRA rights have been violated may file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency: cppa.ca.gov
• California Attorney General: oag.ca.gov/privacy/ccpa

15.4 State Attorney General Offices

Residents of other U.S. states with specific privacy laws may also file complaints with their respective state attorney general or consumer protection office. We encourage you to check your state's applicable privacy laws and consumer protection resources.

16. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or industry standards. When we make material changes to this policy, we will notify you through one or more of the following methods:

• Posting a prominent notice on our Website homepage
• Sending an email notification to the address associated with your account
• Displaying an updated "Last Modified" date at the top of this Privacy Policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Privacy Policy, you must stop using our services and may request deletion of your account and personal data.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.